Google Analytics is a comprehensive platform that tracks and analyzes your website's traffic. But a lot of folks find it intimidating and challenging to use. Understanding how to get some basic information from the Google Analytics platform can give you a pretty good insight into how your website is working for you. There are four … Continue reading A Glimpse Into Google Analytics
WordPress founder, Matt Mullenweg, recently announced that the software will require all hosts to have HTTPS for certain WordPress features to function. Don’t panic just yet. If you already have HTTPS, this shouldn’t affect you. But if you’re still using HTTP, you’ll need to upgrade soon. The good news is that the transition is not … Continue reading WordPress Requiring HTTPS
"Do Meta Keywords Matter Anymore?" The answer is NO (according to Matt Cutts back in 2009), but I still tell clients to fill something in there, just confusing as this looks like it could be a title tag a lot of time with the meta keyword field. Here's some basics that I follow... Title Tag … Continue reading What Matters in Your Metatags
For many years now, SEO folks optimizing images have included search-friendly phrases in the ALT text with the confidence that many of the search engines considered the contents of ALT text when determining relevancy. Has this changed? YES... None of the major search engines consider ALT text in determining relevancy to a web page. According … Continue reading Is ALT Text Important in SEO?